Back in 2010, upon moving to São Paulo, Brazil, I had a little blog that was first focused on documenting the link between social media and the beauty industry. As great as that was, it wasn’t speaking to my heart. At that time, there was quite an intense focus on the lack of women in tech and all the issues that came with it. It started to bother me, because didn’t people think many of those same issues occurred with women in almost every industry?

That’s when Girls On It was born, although I had not changed the name of my little blog. I just started profiling all the amazing women out there, in every industry, that had accomplished so much and were essentially role models for us. Ann Curry, Arianna Huffington, Victoria Beckham, Ursula Burns, and the list goes on. You see, nine times out of ten, when women are written about in the media, it’s usually quite negative and superficial. So, that was one thing I wanted to change. It was also about interviewing actual women I knew that I felt needed a platform to showcase who they are and the job they do, and/or the business they started. I also wanted to share all types of news that was happening around the world regarding girls and women. Gender issues, equal pay issues, child marriage, the minuscule numbers of female CEOs, maternity leave issues, to name a few.

The other thing was to share and keep up-to-date with all these amazing organizations, sites, and companies that are doing great things for girls and women. Everyone from Step Up Women’s Network to Girl Up, from Women 2.0 to Girl Effect. I feel we never hear enough about them and what they’re doing, unless you either follow them or receive their regular newsletter.

In May 2011, Girls On It was officially launched. I felt the name was right, because I wanted something that was youthful and full of energy, that would encompass girls and women of all ages. So I continued with my vision and went so far as having a launch event (May 2013) and several other events to bring the community of female entrepreneurship and executives together in São Paulo. However, as time went on and I was analyzing who made up my audience, I thought that at the end of the day, women are women, and girls are girls, and I can’t talk about women under the title of girls.


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